Canon New Zealand has launched Canon Creative for a Cause, a national campaign targeting the hundreds of New Zealand charities in desperate need of awareness and financial support.

Based on the belief that a single image can change the world, the campaign aims to inspire New Zealanders through photography with the chance to win their nominated charity $25,000 and to become one of Canon's preferred charities in 2009.

Canon is urging all New Zealanders to participate in Creative for a Cause by simply taking a photo that reflects the causes they are most passionate about, along with a 25 word description of what their photo represents and who their selected charity is, to www.canon.co.nz/creativeforacause.